PR Master Class

In the digital age, just having a great product is not enough. For people to buy from you, invest in you, promote you or partner with you, they need to know about you.

This makes story telling and media relations a non-negotiable part of every modern marketing plan. In the words of Richard Branson, one of the most prolific and successful entrepreneurs of our time, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad."

It's true. Media coverage can do wonders for catapulting the perception of your business from obscure also-ran to industry leader, helping you build awareness, trust and credibility with customers, investors, partners and future team members. In fact, according to recent data, approximately 89% of the world's top 500 brands utilise PR to grow their business.

And it's even more important for emerging businesses that don't have large advertising budgets. In the words of marketing guru Al Ries (widely recognised as the father of the concept of "market positioning") - "Publicity builds brands, advertising protects them."

But why is it that some businesses seem to get heaps of coverage when others don't? And what can you do as a founder to make sure your business is the one people are writing and reading about, before your competitors?

What most founders don't know is that in 80%-90% of the cases where new businesses get favourable press coverage, someone has worked strategically and intentionally to make that happen. But it's not something that is much talked about let alone taught to new business owners - until now.

Created by media experts who have spent years managing media relations for unknown startups to global giants, take our free online PR Master Class and learn how to get the power of PR working for your business.